Castel San Pietro Terme 2015-today Project

Centro Commerciale Naturale CSPT

The customer

The Centro Commerciale Naturale (Natural Shopping Center) of Castel San Pietro Terme groups together the downtown's shops and businesses.

It is an Emilia-Romagna Region co-funded project in which Comune di Castel San Pietro Terme, "Associazioni di Categoria", Confcommercio's "CAT regionali", Confesercenti, AltaSartoria and also the businesses themselves, collaborate.

As a true open-air shopping mall, the Centro Commerciale Naturale becomes an aggregation of businesses that operate in urban areas acting and coordinating as an organic system.

The job

We provided for the Centro Commerciale Naturale project these activities:

  • online communication strategy analysis and definition;
  • "Centro Commerciale Naturale" logo design;
  • website development;
  • training sessions addressed to the Centro Commerciale Naturale's operators dedicated to graphic design, web marketing, video marketing and social media marketing.